Assurance IQ

Overview

Assurance IQ is a company based in the USA that operates within the insurance industry, focusing on life insurance and financial services. Founded in 2016, the company employs over 1,000 individuals and has reported annual revenues of approximately $200 million. Assurance IQ's published document, the "Financial Well-Being 2024" report, examines the financial challenges faced by American households, particularly those earning below the median income of $75,000. The report highlights issues such as insurance confusion and the sacrifices that lower-income individuals make to manage unexpected expenses, including medical bills. It emphasizes that many Americans struggle to maintain financial stability and often face significant barriers to well-being. The findings are based on a survey of 5,000 U.S. adults and aim to provide insights into how the financial services industry can better serve underserved consumers. This focus on research and understanding consumer needs aligns with Assurance IQ's mission to address the complexities of insurance and financial well-being for diverse income groups.

Industry