Atea Sverige, founded in 2007 and based in Sweden, operates within the Business Services sector, specifically focusing on management consulting. The company employs between 201 and 500 individuals and reported a revenue of approximately 11.8 million USD. Atea is actively engaged in sustainability initiatives, exemplified by its project Gameplan 2030, which aims to facilitate the transition to a circular and net-zero IT industry by 2050. This project outlines five actionable strategies, including the promotion of net-zero Science Based Targets, increasing the purchase of ecolabeled and refurbished products, rewarding extended operating system and security updates, and striving for a 100% recovery rate of used IT equipment. The implementation of these actions is supported by a framework of key performance indicators (KPIs) to monitor progress and effectiveness. Atea collaborates closely with industry partners to develop best practices that can guide IT-buying organizations globally, thereby fostering significant changes in the IT sector's sustainability practices.