The Australian Computer Society (ACS) is a professional association based in Australia that operates within the Computers and Technology industry, specifically focusing on information technology and services. With a workforce of approximately 201 employees, the organization generates revenue of around 22 million USD. ACS is committed to promoting ethical practices in the field of technology, as evidenced by its published case study titled "AI Based Ethics – Rachel’s Dilemma." This case study explores the ethical considerations surrounding the use of machine learning systems in data analysis, particularly in relation to privacy, data management, and the integrity of research practices. The case highlights the importance of adhering to professional ethics, including honesty, accountability, and respect for privacy, as outlined in the ACS Code of Professional Ethics. Through such initiatives, ACS aims to provide guidance and support to professionals in navigating the complexities of ethics in technology, thereby fostering a responsible and informed tech community in Australia.