Baobab is a finance company based in Italy, specializing in lending and brokerage services. Founded in 2005, the company has a small employee base of 1 to 10 individuals and reported a revenue of approximately 1.9 million USD. The company’s published content emphasizes its commitment to responsible finance and client protection, as outlined in its 2024 Impact Report. This report highlights Baobab’s mission and vision, detailing its initiatives and contributions toward the United Nations Sustainable Development Goals (SDGs). Notably, Baobab Senegal launched a €30 million bond labeled as green, social, and sustainable, aimed at supporting micro, small, and medium-sized enterprises (MSMEs), particularly those led by women and young entrepreneurs. The report also mentions ongoing assessments in Baobab Senegal and Nigeria, with plans for certification based on Client Protection Principles. Additionally, Baobab is working on measuring its carbon footprint to enhance its environmental impact management. The company’s focus on ethical finance and social responsibility is evident through its strategic initiatives and local performance management plans.