The 2024 Impact Report of Baobab Group outlines the organization's mission, vision, and values while detailing its initiatives and contributions to sustainable development goals (SDGs). The report highlights Baobab's commitment to responsible finance and client protection, including a partnership with Microfinanza for client protection assessments in Senegal and Nigeria. It also mentions the groundwork for measuring the carbon footprint at the group level, set to launch in 2025. Each subsidiary's social environmental performance management action plan is tailored to local contexts, focusing on operational and strategic improvements. The report emphasizes a cycle of continuous improvement driven by key performance indicators (KPIs). Baobab's history is traced from its founding in 2005 to its current operations across multiple African countries, showcasing its growth and dedication to empowering small businesses. The report also discusses the issuance of a green, social, and sustainable bond aimed at supporting micro, small, and medium-sized enterprises, particularly those led by women and youth, thereby promoting economic growth and environmental sustainability.