Betterworks is a software company based in the United States, founded in 2013, that specializes in providing solutions within the information technology and services sector. With a workforce of 51 to 200 employees, the company focuses on enhancing performance management and talent acquisition processes through the integration of advanced technologies, including generative AI. Betterworks has published insights on the impact of generative AI in the workplace, highlighting employee sentiments about its benefits and potential risks. A recent survey indicated that many employees believe AI can improve diversity, equity, and inclusion (DEI) by reducing bias in performance evaluations and other HR processes. The company aims to guide organizations in navigating the challenges and opportunities presented by AI, emphasizing the importance of structured and safe usage. Additionally, Betterworks offers resources such as guides to facilitate understanding and implementation of effective performance management strategies. Overall, the company is positioned at the intersection of technology and human resource management, focusing on enhancing employee experiences and organizational effectiveness.