BrightLocal

Overview

BrightLocal is a company based in the United Kingdom that operates within the Business Services industry, specializing in custom software and IT services, as well as marketing and advertising solutions. Founded in 2009, BrightLocal focuses on providing insights and tools for local marketing, particularly for multi-location brands. The company’s expertise is highlighted in its published document, the "Brand Beacon Report 2024," which analyzes the challenges and strategies faced by multi-location marketers in the current landscape. This report discusses critical themes such as marketing technology, customer satisfaction, and retention, while also examining investment trends across various marketing channels. The findings suggest that high-performing brands prioritize investments in organic social media and paid social strategies to enhance awareness and customer engagement. BrightLocal employs between 51 and 200 individuals and reported revenue of approximately $10.25 million. The company aims to support businesses in navigating the complexities of local marketing, especially in light of recent economic and social changes.

Industry