Benchmarking Local Marketing Excellence for Multi-location Brands

This report presents a comprehensive analysis of the challenges and strategies faced by multi-location brands in their marketing efforts for 2024. It outlines the findings from a survey of 200 marketing decision-makers in the USA, Canada, and the UK, focusing on their marketing performance, investments, and the effectiveness of various marketing channels. The report highlights key trends in multi-location marketing, emphasizing the importance of social media, local SEO, and customer satisfaction. It details how brands perceive their marketing performance and the channels they prioritize for investment, revealing that 99% of brands are investing in social media. Additionally, the report discusses the challenges of maintaining brand consistency across locations and the varying approaches to local marketing activities. The document categorizes brands into 'High Performers' and 'Average Performers' based on their reported marketing success, providing insights into the traits that distinguish successful multi-location businesses.