Brother

Overview

Brother International Corporation, established in 1954, operates within the manufacturing sector, specifically in computer equipment and peripherals, consumer electronics, and business supplies. The company employs between 1,001 and 5,000 individuals and reported revenue of approximately $1.89 billion. Brother's offerings include a range of business machine products, which are marketed through its Authorized Partner Program (BAPP). This program is designed for resellers in the United States, including the U.S. Virgin Islands and Puerto Rico, and provides various sales and marketing benefits based on the reseller's performance and adherence to specific criteria. Resellers can qualify for either Silver or Gold status, contingent upon meeting defined requirements, such as maintaining a dedicated sales force focused on Brother's product categories. The BAPP guidelines outline the eligibility criteria for resellers and stipulate the company’s right to modify or discontinue the program as necessary. The limited document corpus primarily reflects Brother's structured approach to partner engagement and reseller support within its business model.

Industry