APEX Thrive Rewards and Recognition Program Case Study

This case study details the implementation of the APEX Thrive Rewards and Recognition program, which was launched on April 28, 2022. The program aimed to replace an outdated system and was designed to be implemented across 19 countries within a two-month timeline. The Thrive program successfully reached over 7,000 members globally, featuring a variety of awards and a custom catalog. The objectives included developing a comprehensive rewards program and simplifying the rewards process for participants. The implementation involved a strategic communication plan, including teaser campaigns and training resources for stakeholders. A dedicated team managed the project, ensuring timely execution through additional resources and collaboration among various teams. The results from the first 30 days indicated significant engagement, with over 1,000 approved awards and 4,600 cumulative logins, demonstrating the program's effectiveness in meeting its goals.