CARMA is a business services company based in the United Arab Emirates, specializing in custom software and IT services, media production, and information services. Founded in 1984, the company employs between 201 and 500 staff members and has reported a revenue of approximately 105 million USD. CARMA's expertise is evident in its analytical capabilities, particularly in the context of media performance and sentiment analysis. For instance, in its recent publication, the "Abu Dhabi Finance Week 2025 Global Insights Report," CARMA examined the media landscape surrounding the Abu Dhabi Finance Week 2025, analyzing over 8,600 mainstream media articles and 9,000 social media posts. The report provided insights into media coverage volume, sentiment, engagement metrics, and geographical breakdowns, highlighting the event's global reach and the dominant themes shaping the discourse. CARMA's work demonstrates its commitment to delivering data-driven insights that inform strategic decisions across various sectors, including finance and technology, within its core operating regions in the MENA area and beyond.