Custom Data Solutions for Targeted Audiences

This guide outlines custom data solutions that enable the creation of unique audiences tailored to specific targeting needs. It describes how businesses can leverage first-party data from their data management platforms or third-party data from partners to enhance their audience targeting strategies. The document details the process for creating custom audiences, including the necessary information required from advertisers such as campaign details, budget, target audience, and key performance indicators. Various use cases are presented, including search retargeting, site conquesting, and account-based targeting, highlighting the partnerships with data providers like LiveRamp and Dun & Bradstreet. Additionally, best practices for implementing these custom solutions are provided, emphasizing the importance of audience parameters and the expected timeline for audience creation. This guide serves as a resource for businesses looking to optimize their digital advertising efforts through tailored audience solutions.