Summary
This case study outlines the advertising strategy implemented by Lohre & Associates to increase online sales for their client, Duracable. The primary objective was to achieve a 50% increase in online sales within two years. To accomplish this, a comprehensive strategy was developed, focusing on identifying target audiences through a combination of first-party and third-party data. The strategy included behavioral, retargeting, and contextual targeting, with tailored campaigns designed for various promotions. Despite representing only a small percentage of monthly traffic, the campaign significantly influenced online sales, achieving a Return on Advertising Spend (ROAS) between 5x and 20x. Over the two-year period, online revenue increased by 65%, exceeding the initial sales goal. This success has led to plans for future expansions and more ambitious targets. The case study highlights the effectiveness of the advertising efforts and their impact on Duracable's business operations.
