Crisis is a non-profit organization based in the United Kingdom, established in 2012, with a workforce of 501 to 1,000 employees. The organization focuses on addressing homelessness and providing support services to individuals affected by this issue. Crisis emphasizes the importance of compassionate customer service, particularly for those who have experienced trauma and homelessness. Their published documents highlight the impact of negative customer experiences, which can exacerbate mental health challenges and feelings of powerlessness among clients. The organization advocates for creating safe environments, prioritizing individual circumstances, and fostering a collaborative approach to support. Best practices outlined include empathetic communication, maintaining professional boundaries, and ensuring clear, accessible information regarding available services. Crisis promotes ongoing staff training to enhance trauma-informed practices and encourages a workplace culture centered on empathy and respect. Through these efforts, Crisis aims to improve service interactions and ultimately support individuals in achieving stability and security in their lives.