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Customer Alliance
Overview
Customer Alliance is a Germany-based company operating within the Computers and Technology sector, specifically focusing on computer software solutions aimed at enhancing e-commerce for the hospitality industry. With a workforce of 51 employees and reported revenue of 19 million USD, the company emphasizes the importance of web controlling for hotels, particularly in promoting direct bookings through their own websites. Their published content highlights the significance of understanding website visitor metrics, such as unique visitors, conversion rates, and bounce rates, which are crucial for evaluating marketing effectiveness and overall economic success. The company advocates for the use of web controlling tools to help hoteliers set objectives and adapt their business strategies accordingly. They acknowledge the challenges of data collection and the need for comprehensive data analysis to derive meaningful insights. Customer Alliance's expertise lies in providing guidance on how to measure and interpret key performance indicators, thereby supporting hotels in optimizing their online presence and reducing reliance on third-party online travel agencies (OTAs).