Web Controlling for Successful E-Commerce in Hotels

This guide discusses the importance of web controlling tools for hoteliers aiming to promote direct bookings through their websites. It outlines the challenges faced by hotels, particularly the significant commission fees paid to third-party online travel agencies (OTAs), which can consume a large portion of their revenue. The document emphasizes the necessity of understanding website visitor metrics, such as Return on Investment (RoI), Unique Website Visitors, Conversion Rates, and Bounce Rates, to measure economic success. Effective web controlling allows hoteliers to set objectives, adapt business plans, and improve website performance based on key figures. The guide also notes that while individual metrics may not provide absolute truths, a comprehensive analysis of data trends is crucial for informed decision-making. Ultimately, the document stresses that without efficient web controlling, hoteliers cannot accurately assess their performance or identify areas for improvement.