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Cybba
Overview
Cybba is a business services company based in the United States, established in 2017, with a workforce ranging from 51 to 200 employees and reported revenue of approximately $30 million. The company specializes in advertising and marketing services, particularly through its real-time creative (RTC) advertising platform. This platform is designed for agencies and advertisers to implement data-driven display campaigns. Cybba’s offerings include dynamic advertising solutions that leverage various data formats, such as XML, JSON, CSV, and RSS, to create personalized ad experiences across multiple devices. The company emphasizes the importance of data feeds for generating and updating ad content efficiently, enabling automated changes without the need for new ad tags. Additionally, Cybba provides a product feed generator for clients lacking their own data sources, utilizing scraping technology to extract assets from client websites. The focus on dynamic creatives allows for the display of multiple ad frames, integrating dynamic text, images, and pricing tailored to individual viewer preferences.