Summary
This guide outlines best practices for utilizing data feeds in dynamic advertising campaigns, specifically within the Cybba platform. It describes how real-time creative (RTC) advertising leverages data feeds to generate and update ad content automatically. The document explains the types of data sources and formats compatible with Cybba, including XML, API, CSV, TXT, and RSS. It details the necessary components of quality data feeds, such as content data and targeting metadata, which are crucial for effective ad personalization. The guide emphasizes the importance of automating data feed updates to ensure timely content refreshes and outlines the campaign setup process, including access credentials and update frequency. Additionally, it addresses common questions regarding the use of existing data feeds, the handling of multiple feeds, and the application of transformation rules to modify data content. Overall, the document serves as a comprehensive resource for advertisers looking to optimize their dynamic advertising efforts through effective data feed management.
