NDC Based Airline Retailing Transformation Guide

This document is a white paper focused on the transformation of airline retailing through the implementation of the New Distribution Capability (NDC). It outlines how NDC is changing the way airlines distribute their offerings, allowing for personalized and differentiated products via indirect channels. The paper discusses the necessary investments in technology and process changes required for airlines to successfully adopt NDC and penetrate the market. Additionally, it emphasizes the role of various participants in the travel marketplace, including suppliers, sellers, and buyers, in this transformation. The white paper also provides a contextual review of airline retailing, analyzing the challenges and opportunities that NDC presents. Furthermore, it assesses the current market adoption of NDC and outlines strategies aimed at mitigating challenges to accelerate its adoption. The findings are based on research conducted by DataArt’s Travel R&D team, aimed at providing actionable information for airlines and their partners regarding NDC implementation.