DataArt is a technology consulting firm based in the United States, specializing in custom software and IT services, as well as corporate services. Established in 1997, the company employs between 1,001 and 5,000 individuals and reported a revenue of approximately $921.8 million. DataArt's expertise is reflected in its published documents, which focus on practical insights for specific sectors. One document addresses the transformation of airline retailing through the New Distribution Capability (NDC), highlighting the need for technological investment and process changes to enhance market penetration and adoption among airlines and their partners. Another document serves as a comprehensive checklist for optimizing Salesforce implementations, guiding businesses in assessing their use of Salesforce features, user adoption, data management, and continuous improvement practices. This content illustrates DataArt's commitment to providing actionable strategies and solutions tailored to the needs of various industries, particularly in the realms of travel technology and customer relationship management.