DataTrue

Overview

DataTrue is an Australian company established in 2015, operating within the Business Services sector, specifically focusing on custom software and IT services. With a workforce of 11 to 50 employees, the company specializes in monitoring and analyzing website tag security, particularly for the Consumer Goods and Services industry. Their recent research document, "The State Of Website Tag Security," examines the prevalence of website tags that can potentially lead to data leakage, highlighting that a significant portion of top consumer websites utilize 'piggyback' tags. These tags, which are not directly controlled by the website owners, can pose risks of unauthorized data sharing, especially regarding personal or sensitive information. DataTrue's expertise lies in auditing these tags to help companies understand and mitigate risks associated with data collection practices. The company emphasizes the importance of internal governance in managing website tags to prevent inadvertent security breaches and maintain consumer trust.

Industry