Analysis of Website Tag Security in Consumer Goods Industry

This research article examines the website tag security of the top 1,000 Consumer Goods & Services websites. It reveals that nearly 80% host 'piggyback' tags, which can lead to data leakage. The study highlights the importance of managing website tags to protect sensitive customer data and discusses the intersection of marketing, IT, and data security responsibilities. Key findings include the prevalence of digital advertising tags and the risks associated with unmonitored piggyback tags.