Deltatre is an Italian company founded in 1986, specializing in business services with a focus on management consulting. With a workforce of between 501 and 1,000 employees, the company has established itself in the realm of broadcast technology and data-driven solutions. Deltatre's expertise is highlighted through its collaboration with ATP Media, where it has played a significant role in enhancing tennis broadcasting. Since 2017, Deltatre has partnered with ATP Media to innovate broadcast graphics and data visualization, enabling the delivery of comprehensive live coverage of the ATP Tour to over 70 broadcasters globally. This partnership has led to the development of bespoke software, such as Magma Tennis, aimed at automating broadcast graphics and improving the storytelling aspect of tennis for audiences worldwide. Additionally, Deltatre has produced technical reports and case studies, showcasing its commitment to addressing challenges in large-scale sports productions and enhancing viewer experiences through technology. The company continues to focus on innovation and collaboration within the sports broadcasting sector.