Decathlon Switzerland Programmatic DOOH Campaign

This case study details Decathlon Switzerland's programmatic Digital Out-of-Home (DOOH) campaign aimed at promoting local sports participation. The campaign targeted ten key cities in Switzerland, including Zürich, Geneva, and Bern, focusing on high-traffic public and transit venues such as urban panels, train stations, subways, and airports. The strategy involved the use of personalized creatives in the three main Swiss languages—French, German, and Italian—refreshed monthly to align with the sporting calendar. The campaign utilized geographic targeting and dynamic dayparting to optimize audience engagement based on local footfall patterns and real-time conditions. The results indicated that the campaign effectively enhanced visibility and relevance for Decathlon, reinforcing its position as a trusted partner for sports enthusiasts across the nation. The approach underscored the importance of contextual creativity and local targeting in driving engagement within the sporting community.