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Displayce
Overview
Displayce is a French company established in 2014, specializing in programmatic Digital Out-of-Home (DOOH) advertising within the Business Services sector, particularly in Advertising and Marketing. With a workforce of 11 to 50 employees and reported revenue of approximately $4.4 million, Displayce focuses on leveraging audience data and contextual targeting to enhance advertising effectiveness. Their published case studies illustrate successful campaigns for various clients, including Decathlon, Allianz, and Frenchbee, showcasing their ability to tailor advertising strategies to specific audiences and locations. For instance, Displayce implemented a campaign for Decathlon in Switzerland that promoted local sports participation through personalized creatives aligned with seasonal events. Similarly, their work with Allianz targeted pet owners in Spain, utilizing programmatic DOOH and real-time retargeting to raise awareness for new pet insurance. Additionally, the company executed a year-long campaign for Frenchbee to promote low-cost flights, effectively reaching travelers in both France and the USA. Overall, Displayce's expertise lies in optimizing DOOH campaigns through strategic audience targeting and contextual relevance.