Programmatic DOOH Campaign for Allianz Pet Insurance

This case study outlines a programmatic Digital Out-Of-Home (DOOH) campaign designed to raise awareness for Allianz's new pet insurance. The campaign was executed from June 17, 2024, to July 17, 2024, across seven regions in Spain, targeting pet owners in urban and suburban areas. The strategy involved precise audience and geographic targeting, utilizing audience data to activate a specific segment interested in pet supplies. The campaign included custom dayparting and real-time retargeting, ensuring that users exposed to the DOOH screens would receive follow-up ads on mobile platforms. Results indicated an average of 80 clicks and 4,000 mobile impressions daily. The campaign significantly increased brand recognition and customer engagement, contributing to a 12% growth in pet insurance policies. A brand lift study showed that the campaign ranked in the top 15% for ad recall and brand familiarity, confirming its effectiveness in achieving awareness goals.