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Dun & Bradstreet
Overview
Dun & Bradstreet is a United States-based company founded in 1841, specializing in the software industry with a focus on business intelligence (BI) software. The company employs between 5,001 and 10,000 individuals and reported significant revenue of approximately $1.75 billion. Dun & Bradstreet's expertise lies in providing data-driven insights that facilitate improved decision-making for sales and marketing leaders. According to their 7th Annual B2B Marketing Data Report, the company emphasizes the importance of data quality in enhancing marketing strategies, such as personalization and account-based marketing. The report highlights that organizations can benefit from investments in data quality to improve sales prospecting, customer insights, and campaign execution. However, it also notes that many businesses face challenges in recognizing the value of a strong data foundation, with cost and perceived ROI being significant barriers to investment. The insights provided by Dun & Bradstreet aim to assist organizations in leveraging quality data and analytics to optimize their marketing efforts and accelerate the buying journey.