Summary
This case study details the collaboration between Regis University and EAB aimed at enhancing the university's online visibility through an AI-driven content strategy. Regis University, a small private Jesuit institution in Denver, faced challenges in attracting prospective students due to the evolving landscape of AI search visibility. The partnership with EAB focused on optimizing key web pages related to admissions, academics, and costs, ensuring that the content was organized and aligned with student search behaviors. As a result of this initiative, Regis University experienced significant increases in search impressions and visibility in AI Overviews, with a 123% rise in impressions and a 909% increase in presence within six months. The study outlines the strategies employed, including keyword optimization, technical SEO improvements, and adherence to E-E-A-T principles, which collectively contributed to enhanced recruitment outcomes and a stronger online presence.
