EAB is a management consulting firm based in the United States, founded in 2007, with a workforce ranging from 1,001 to 5,000 employees. The company specializes in providing insights and solutions primarily for the higher education sector, focusing on enrollment management, marketing, and institutional research. EAB's document corpus includes case studies and research articles that address critical challenges faced by educational institutions, particularly in the context of post-pandemic enrollment dynamics. For instance, their research highlights enrollment metrics, diversity, equity, and inclusion (DEI) initiatives, as well as the impact of mental health on student recruitment and retention. EAB also explores the integration of artificial intelligence in marketing and enrollment strategies, examining how institutions utilize AI tools for content creation and communication. The company’s published content reflects a commitment to supporting educational institutions in navigating complex enrollment landscapes and enhancing their operational effectiveness through data-driven insights.