UNCLAIMED
Effectv
Overview
Effectv is a company operating within the Business Services sector, specifically focusing on Advertising and Marketing. Established in 2004, it has grown to employ between 1,001 and 5,000 individuals and reported significant revenue in the billions. The company specializes in providing insights and analytics related to television viewership, as evidenced by its publication of "The TV Viewership Report." This report examines trends in TV consumption, particularly during the COVID-19 pandemic, highlighting shifts in viewer behavior and preferences, such as the increased time spent watching television and the loyalty of sports fans despite disruptions in live events. The report indicates that during Q2 2020, households within the Comcast footprint consumed substantial hours of TV, with a notable preference for live viewing over time-shifted content. Effectv’s focus on data-driven insights positions it as a resource for businesses looking to understand and leverage television advertising effectively.