Summary
The document is a report detailing TV viewership trends for Q2 2020 within the Comcast footprint. It documents a notable increase in viewership hours, with Comcast households consuming 8.5 billion hours of TV, which represents 17 additional hours of viewing per household compared to the same quarter of the previous year. The report outlines the impact of COVID-19 on viewership patterns, noting an increase of 15 minutes of daily viewing time. Additionally, despite the temporary hiatus of sports events, the report anticipates a strong rebound in sports viewership as events resume. Key findings indicate a significant engagement from sports fans, with specific statistics showing record viewership numbers for major sports leagues returning to air. The report also highlights a shift in viewing behavior, indicating a resilient demand for television content even during periods when live sports were absent. The analysis includes various metrics on viewing habits, including time spent on live and time-shifted content.
