eMarketer

Overview

eMarketer is a United States-based company founded in 1996, specializing in business intelligence software and marketing services. With a workforce of 201 to 500 employees, eMarketer focuses on providing insights into digital marketing trends and strategies. The company produces a range of research reports and case studies, as evidenced by its recent publications. For instance, the "Creator Impact Report 2025" highlights the growing importance of creator marketing, revealing that a significant number of marketers are increasing their budgets in this area. The report emphasizes the need for marketers to establish long-term partnerships with creators that foster authentic connections, rather than relying solely on transactional relationships. Additionally, eMarketer's case studies, such as the one featuring PepsiCo, demonstrate its expertise in analyzing marketing strategies and outcomes. The company’s document corpus reflects its commitment to understanding the dynamics of the marketing landscape, particularly in relation to creator partnerships and the evolving needs of marketers in achieving full-funnel impact.

Industry