Summary
The Global Media Intelligence Report 2023 is a comprehensive report detailing media and device usage across 47 markets. It presents data on a regional basis, facilitating global comparisons of digital trends. The report indicates that mobile minutes have surpassed PC/laptop/tablet minutes in more than half of the countries surveyed, signaling a shift in media consumption patterns. Key findings include that in the US, the average time spent on mobile devices reached 3 hours and 37 minutes in the first half of 2023, slightly exceeding time spent on PCs and laptops. The report also highlights regional differences, such as smartphone ownership in Canada and media consumption trends in Western Europe and Latin America. Additionally, it discusses the decline in online TV and streaming time in the Middle East and Africa. The report includes various metrics, such as device ownership and average time spent with media, providing valuable insights for stakeholders in the media industry.
