Summary
This report provides a comprehensive analysis of social media benchmarks for 2025, utilizing exclusive data from Emplifi. It outlines how brands are currently engaging with social media platforms and highlights key trends that emerged in 2024. The report details the performance of various platforms, noting TikTok's significant growth and Instagram's steady engagement through Reels and collaborative content. It emphasizes the importance of leveraging data-driven insights to anticipate trends and adjust strategies proactively. The report also discusses the effectiveness of collaborative posts, particularly for smaller brands, and offers strategic guidance for optimizing social media investments. By focusing on emerging content formats and understanding audience behaviors, brands can enhance their engagement and maximize their impact in the digital landscape. The methodology section describes the data collection process, which involved analyzing over 200,000 brand social media accounts across multiple platforms. Overall, this report serves as a roadmap for brands navigating the evolving social media environment.
