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Environics Analytics
Overview
Environics Analytics, established in 2003 and based in Canada, operates within the Business Services sector, specifically in Advertising and Marketing. The company specializes in providing audience and consumer insights, particularly for the Canadian media and advertising industries. One of its key offerings is Opticks Powered by Numeris, which delivers comprehensive insights into consumer behavior, lifestyle, and media usage. The platform utilizes data from the Echo Intelligence consumer survey to analyze various aspects of Canadian audiences, including media habits, retail activities, and technology adoption. Recent enhancements to Opticks have expanded its capabilities, offering deeper insights into consumer behaviors across different sectors such as retail, telecommunications, and digital consumption. Environics Analytics aims to support businesses in media planning, customer analysis, and audience segmentation through its data-driven insights. The company employs between 51 and 200 individuals and reported a revenue of approximately 68 million USD.