Businesses Database Overview and Usage Guide

This document is a guide that outlines the Businesses database provided by Data Axle, which includes a comprehensive list of nearly 1.1 million businesses. The database features essential information such as company names, Standard Industrial Classification (SIC) codes, North American Industry Classification System (NAICS) codes, and location coordinates. The data undergoes a rigorous telephone verification process annually to maintain accuracy, and analysts clean the data to eliminate duplicates. The geocoded locations within the database are particularly useful for trade area analysis, competitor mapping, and store rankings. However, it is important to note that this version of the Businesses database is not intended for direct mailing purposes. The guide also explains how companies can leverage the database to assess the competitive landscape around potential store sites, estimate sales volumes, and answer specific questions regarding business locations and competitive risks within designated trade areas.