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ET Medialabs
Overview
ET Medialabs, founded in 2013 and based in India, operates within the software industry, specifically focusing on business intelligence (BI) software. The company employs between 51 and 200 individuals and reported a revenue of approximately $26.9 million. ET Medialabs has developed a diagnostic tool, Adbytzz, which is designed to enhance marketing effectiveness through advanced data models and omni-channel attribution. Their case studies highlight the application of Adbytzz in various sectors, including consumer durables and direct-to-consumer (D2C) brands, where it addresses challenges such as scattered data reporting and the need for real-time attribution of marketing campaigns. The insights derived from their studies indicate improvements in customer acquisition costs (CAC) and revenue growth by integrating online and offline data. The company's expertise lies in creating a single source of truth for data, enabling businesses to optimize their marketing strategies and enhance decision-making processes based on comprehensive analytics.