Adbytzz Diagnostic Study on User Journey Optimization

This document is a technical report detailing the findings of a diagnostic study conducted by Adbytzz, focusing on the user journey in the context of online payment applications. The study aims to address growth stagnation by analyzing data stitched from various sources, including ad-panel data, MMP data, and CRM data. It presents three key insights that emerged from the analysis, which are designed to optimize campaign performance and improve customer acquisition costs (CAC). The report outlines the importance of building quality audience cohorts and utilizing first-party data to enhance campaign effectiveness. Additionally, it discusses the implementation of omni-channel attribution and the creation of lookalike audiences based on quality customer data. The report emphasizes the significance of accurate optimization signals and their impact on CAC, providing actionable recommendations for campaign budget redistribution and event triggering for quality acquisitions.