Arterra Wines Case Study on Order Management

This case study details how Arterra Wines Canada implemented Fluent Order Management to reduce manual processes and improve operational efficiency. The organization, which operates over 150 retail wine stores and distributes more than 100 wine brands, faced challenges related to digital transformation, inventory visibility, and manual entry tasks. The need for a more efficient order management system arose from the complexities of alcoholic beverage distribution and the desire to enhance customer experience. The selected solution, Fluent Order Management, provided real-time inventory data, automated manual processes, and a centralized view of orders. The rollout began with a minimum viable product approach, focusing on global inventory and shipping from stores. Results included a significant reduction in order processing times and customer service inquiries, as well as an increase in order volume. The case study highlights the ongoing transformation at Arterra Wines and their future plans for expanding their ecommerce capabilities.