Flywheel is a United States-based company established in 2014, specializing in business services within the custom software and IT services sector, as well as advertising and marketing. With a workforce of between 1,001 and 5,000 employees, the company reported substantial revenue, indicating a significant presence in its industry. Flywheel's published content includes a document titled "Global Budget Planning," which addresses challenges in market planning, such as market fragmentation, data inconsistency, and channel complexity. The document emphasizes the importance of having a unified strategic planning approach to navigate the evolving e-commerce landscape and effectively allocate resources. It highlights the anticipated growth of global retail, particularly the increasing share of e-commerce in overall retail sales, projecting a continued upward trend through 2030. This focus on data-driven insights and strategic planning reflects Flywheel's commitment to supporting businesses in overcoming challenges in budgeting and resource allocation within the retail sector.