University of Texas at El Paso Homecoming T-Shirt Campaign

This case study outlines the Homecoming t-shirt campaign initiated by the University of Texas at El Paso (UTEP) to celebrate the 50th anniversary of its mascot. The campaign was developed in partnership with Follett, aiming to foster campus pride and engage students, staff, and alumni. The primary objective was to create awareness and excitement around the mascot's milestone while providing an accessible product that resonated with the UTEP community. Follett's Campus Direct Sales Program played a crucial role in the campaign's success by ensuring a seamless experience, managing design finalization, and adhering to tight production deadlines. The campaign saw an initial order of 470 shirts, followed by two additional orders totaling 880 shirts, which ensured ample stock. Ultimately, the campaign resulted in over 1,125 shirts sold, generating more than $20,000 in revenue, significantly exceeding previous year's sales and demonstrating strong engagement from the campus community.