Freeman

Overview

Freeman is a business services company based in the United States, specializing in various sectors including advertising and marketing, corporate services, market research, and event management. Established in 1927, the company employs between 1,001 and 5,000 individuals and reported significant revenue. Freeman's expertise is underscored by its recent publication, the "Fall 2024 Freeman Event Organizer Trends Report," which is based on a survey of event organizers. This report highlights the evolving landscape of event management, particularly noting the influence of Generation Z as they become a dominant force in the workforce. The findings indicate that many event organizers are still relying on outdated metrics for assessing attendee and exhibitor value, suggesting a need for adaptation to meet the expectations of the current generation. The report aims to provide insights and strategies to help organizers navigate these changes effectively, addressing concerns such as competition from private events and the necessity for innovation in the event space.

Industry