Summary
This document is a trends report based on the Fall 2024 Freeman Syndicated Survey of Event Organizers. It outlines the evolving landscape of event organization, particularly focusing on the shift in workforce demographics with Gen Z surpassing Boomers. The report highlights the necessity for event organizers to adapt to the changing values and expectations of the new generation of attendees, referred to as the Now Gen. It details the challenges faced by organizers, including the need to balance attendee experience with operational costs. The report also identifies a subset of organizers termed Innovators, who are more responsive to market trends and attendee feedback. Furthermore, it discusses the significant concerns regarding private events hosted by exhibitors and the perceived lack of empowerment among organizers to implement necessary changes in their event programs. The report serves as a guide for organizers to navigate these challenges and enhance their event strategies.
