Transforming Prospective Student Queries with Multilingual Chat Solutions

This case study details the implementation of an integrated chatbot and live chat solution by Futr AI on the University of Aberdeen's website. The objective was to enhance the prospective student experience by providing immediate and accessible support in over 140 languages. The technology allows prospective students to receive quick and accurate responses to inquiries related to courses, deadlines, and grants. The chatbot offers self-service options for straightforward queries, while more complex inquiries are seamlessly transitioned to live chat support, where university staff can provide personalized assistance. The deployment of this solution has improved information accessibility and increased satisfaction among prospective students. Additionally, it has enabled university staff to concentrate on more complex queries, thereby enhancing overall service quality and student engagement. The case study presents key metrics, including user interactions and cost savings achieved over the past 12 months.