GetResponse

Overview

GetResponse is a Poland-based company established in 1998, operating within the Business Services industry, specifically in the realms of advertising and marketing, as well as information technology services. With a workforce of 201 to 500 employees and reported revenue of approximately $125.8 million, the company provides tools and services aimed at enhancing email marketing strategies. A recent document published by GetResponse outlines key changes in email authentication policies set to take effect in February 2024, particularly concerning Gmail and Yahoo. This document serves as a guide for email marketers, detailing essential adaptations such as the requirement for custom domains, compliance with email authentication standards like DKIM and DMARC, and maintaining low spam complaint rates. The company emphasizes the importance of these changes for bulk senders to protect their brand integrity and improve email deliverability. GetResponse also provides additional resources and insights on email deliverability through its blog, aimed at supporting users in optimizing their email marketing campaigns.

Industry