Email Authentication Policy Changes for 2024

This infographic serves as a guide to the new email authentication requirements and spam prevention policies set to be implemented by Gmail and Yahoo! in February 2024. It outlines key changes, including the introduction of a custom domain requirement, email authentication protocols such as DKIM and DMARC, and a limit on Google spam complaints to below 0.3%. The document emphasizes the importance of compliance for bulk senders, defined as those sending over 5,000 messages daily to Gmail addresses. It provides a four-step process for adapting to these changes, which includes obtaining a custom domain, authenticating emails, managing email lists, and simplifying the unsubscribe process. Additionally, it explains the roles of SPF, DKIM, and DMARC in email authentication, detailing how these protocols work to prevent spam and phishing attacks. The infographic aims to help email marketers navigate the new regulations effectively.