Groundswell is a business services company based in the United States, specializing in custom software and IT services. Founded in 2003, the company employs between 201 and 500 individuals and has reported revenue of approximately 78 million USD. Groundswell's expertise is reflected in its published content, which includes a white paper titled "Revolutionizing Federal HR: Insights from Recruits on the Hiring Process." This document explores the challenges faced by the federal government in attracting and retaining talent amidst competition from the private sector. It highlights the importance of addressing recruitment friction points, particularly for entry-level positions, to enhance the hiring experience for new employees. The white paper draws on insights from the Federal Employees Viewpoint Survey, indicating that while federal employees generally report satisfaction with their roles, there are areas for improvement in training and information continuity for new hires. This focus on federal human resources suggests Groundswell's engagement with governmental entities and its commitment to improving public sector hiring processes.