UNCLAIMED
Herdify
Overview
Herdify is a UK-based company founded in 2021, operating within the consumer services industry. With a small employee base of 1 to 10, the company focuses on enhancing marketing strategies through community targeting. Their insights emphasize the importance of understanding and leveraging offline communities to influence consumer behavior, particularly during significant retail events like Black Friday. In a recent document, Herdify's CEO, Tom Ridges, discusses the challenges posed by a cost-of-living crisis and the need for brands to adapt their marketing approaches. The company advocates for a shift from traditional individual-targeted marketing to community-based strategies, suggesting that areas with strong community ties can experience significantly higher sales during promotional periods. Herdify aims to assist brands in optimizing their advertising spend and improving revenue by employing behavioral science techniques to create effective marketing campaigns. The company's published content underscores its expertise in community engagement and strategic marketing, particularly in the context of changing consumer spending patterns.