Selling Complex Industrial Products Online

This guide provides seven essential tips for selling complex industrial products online. It addresses the common misconception that complex and configurable products cannot be sold through digital channels. The document outlines the importance of providing detailed product information, emphasizing that B2B buyers require accurate descriptions, dimensions, and visual aids to make informed purchasing decisions. The guide suggests utilizing visual product configurators and augmented reality to enhance customer experience and facilitate the identification of spare parts. It also highlights the significance of supporting customers throughout their purchasing journey, including the use of co-browsing functionality to assist with questions in real time. Additionally, the guide discusses the potential for after-sales business and the value of establishing lasting customer relationships through digital customer portals. Finally, it encourages manufacturers to explore new business models, such as subscription services, to maximize revenue and customer satisfaction.