Intuit

Overview

Intuit, founded in 1983 and headquartered in the United States, operates in the software industry with a focus on financial software solutions. The company employs over 10,000 individuals and generates significant revenue, primarily through its flagship products like TurboTax, QuickBooks, and Mint. Intuit's published content includes the "TurboTax Tax Trends Report," which analyzes tax data and trends among various demographics, particularly focusing on the Gen Z cohort in the context of tax filing behavior. The report, published in April 2023, offers insights into income changes, employment status, and filing behaviors of this generation, utilizing anonymized and aggregated data in compliance with U.S. tax regulations. It highlights trends such as the decline in the percentage of tax filers with a significant increase in adjusted gross income compared to previous years. Intuit's commitment to providing analytical insights into tax trends reflects its expertise in financial software and its role in supporting users during tax season.

Industry